Why influencer marketing is broken (and how we’re fixing it)

Influencer marketing isn’t dead.
But it is deeply broken.

Here’s what most platforms don’t want to admit:
The current system rewards follower counts, not real influence. It drowns small creators, overhypes vanity metrics, and forces brands to gamble on shallow partnerships.

At Fansta, we’re changing that — and here’s how.

Let’s be honest: “influencers” with 100K followers and 1% engagement aren’t really influencing anyone.

But because traditional platforms surface the biggest names first, brands keep chasing them — even if the ROI is terrible.

Fansta flips that.
We surface creators by niche, engagement, and credibility — not just size.
A food blogger in Ohio with a loyal audience of 3,000 can outperform a 300K-lifestyle account that gets 1,000 likes and no conversions.

No one knows what to charge.
No one knows what to pay.

And worse? Many creators undervalue themselves — while brands overspend on the loudest profile.

That’s why we built the Influencer Rate Calculator — a free tool to help creators and brands find a fair middle ground based on niche, region, and engagement data.

No more guessing. No more awkward pricing convos.

Everyone says they want “authenticity” — but what they really want is results.

We make that clear.

On Fansta, creators list their services transparently:

• Sponsored Story: $50

• Product Demo: $85

• Monthly Collab: $200

No DMs. No confusion. Just results-driven offerings creators can stand behind — and brands can trust.

The big platforms build walls.

They limit discovery. They hide small accounts. They charge creators for visibility, or push pay-to-play algorithms that destroy organic growth.

At Fansta, discovery is baked in.
Creators don’t need to go viral — they just need to show up.

We highlight real people with real reach, not just the loudest voice in the room.

Fansta isn’t trying to replace TikTok, or beat Instagram.

We’re building something new — a creator-first economy where:

• You keep more of your earnings.

• You build direct brand relationships.

• You own your growth.

We’re still small.
But not for long.